- Location -
Fried, Frank, Harris, Shriver & Jacobson LLP
375 Park Avenue (at 52nd Street)
New York, NY
12:00 p.m. – 2:00 p.m.
Committee on Lawyers in Transition
2011 Career Development Free Live Webcast Series
Attorney Websites and Marketing: Strategies and Approaches
A Panel with Russ Korins, Esq., Russ Korins Consulting LLC
and Graham Murray, Lookit Design
To help lawyers better manage their careers during this tough economy, the New York State Bar Association Committee on Lawyers in Transition is continuing its series of free, live Career Development webcasts. On Tuesday, October 18, 2011, the Committee will sponsor a free webcast on Attorney Websites and Marketing from 12:00 p.m. – 2:00 p.m. (Eastern Time).
Great marketing, including an engaging website, can help an attorney attract great clients. But keeping strategy and design considerations in mind can make a big difference in success. This seminar, presented by law firm marketing consultant Russ Korins and designer Graham Murray, will show participants how to make sure online and offline marketing deliver results. We will discuss:
• Laying a strategic foundation: understanding your best clients, your best referral sources, and your practice areas, and the marketing messages that will motivate people to hire you.
• Translating this strategic foundation into a great website design, as well as business cards, letterhead, and other materials, that truly reflects your practice: the colors, fonts, layout, navigation, and content that will convert visitors to clients and referral sources.
• Measuring success with web usage tracking tools such as Google Analytics.
• Increasing traffic through email marketing and search engine optimization.
If you want to be proactive about how your practice develops and make your marketing as valuable as possible, this seminar is for you.
Graham Murray has nearly 30 years professional experience in the Internet, telecommunications and media industries. He was the founder of one the nation’s first Desktop Publishing Design Agencies in Washington, DC. His company was acquired by World Color in 1989, and Graham assumed the position of Vice President of Sales.
In 1997, Graham was recruited by WAM!NET as Director of Sales Enterprise Accounts and was instrumental in establishing the company as a global networking provider and dominant market maker in the printing, publishing and media world. In August, 2000 Graham joined Winstar Communications, a leading broadband and Internet service provider using fixed wireless technology, offering hosted applications and storage services, web development and other professional services. As Director of Media Accounts he managed Winstar’s relationships with companies such as Time Warner, Viacom, Sony, NBC, Saatchi & Saatchi, Xerox, and Bloomberg.
In 2004, Graham founded Lookit Design as a managed solutions provider of web applications. Based in Brooklyn, NY, Lookit Design has over 100 clients in a variety of industries, including legal, financial services, media, and healthcare. Lookit’s QuikSite program is a cost-effective way to create a custom-tailored website based on Lookit’s library of designs, and includes options for hosting, email, SEO, ecommerce, and mobile site design.
Russ Korins, Esq. has advised law firms on marketing and business development for eight years and has worked in marketing and technology for fifteen years. He formerly practiced corporate and technology law and remains admitted to the New York bar. He has presented at and written for the New York County Lawyers’ Association, New York City Bar, and other legal organizations. For more information, visit www.russkorinsconsulting.com.