Partners in Human Resources International, LLC wanted to rejuvenate its company website to show a brand that was energetic, ahead of the curve, and innovative. Most importantly, the website needed to be user-friendly, while displaying the myriad of services that Partners-International offers to the business community. With Fortune 50, 100, and 500 clients, it was integral to ensure that the site resonated across different industries and industry leaders. Partners-International also focuses on a person to person connection and wanted that compassion to exude from the website.

The brand new website features:

• Social Media connections that engage the community
• News portal highlighting the their innovated strategies. Also, separate categories to express their focus to include improving business efficacy/efficiency and talent potential development.

Since the launch of the new site, Partners-International has been able to increase new business clientele and have a greater impact on the human resources community.

Read our “Member Insider: Lookit Design” article at:

http://nglccny.blogspot.com/2012/02/member-insider-lookit-design.html

The requirements of Crazy Duck’s custom project included the integration of their new site design with a fully functional content management system; allowing them to upload and modify video content that appears on the various pages. Also, the migration of Crazy Duck’s existing Blogspot editorial blog content into the WordPress CMS.

For over fifteen years, Crazy Duck Productions has created effective EPKs, documentaries, music videos, interviews and live performance videos for promotion, broadcast, DVD release and the internet. Crazy Duck’s clients know they can trust them with their most sensitive artists, projects and products – and they do. Crazy Duck’s work has been featured in programs all over the world. For more information or to view the site, visit duckyou.com!

- Location -
Fried, Frank, Harris, Shriver & Jacobson LLP
375 Park Avenue (at 52nd Street)
New York, NY

12:00 p.m. – 2:00 p.m.
(Eastern Time)

Register online now

Committee on Lawyers in Transition
2011 Career Development Free Live Webcast Series

Attorney Websites and Marketing: Strategies and Approaches

A Panel with Russ Korins, Esq., Russ Korins Consulting LLC
and Graham Murray, Lookit Design

To help lawyers better manage their careers during this tough economy, the New York State Bar Association Committee on Lawyers in Transition is continuing its series of free, live Career Development webcasts. On Tuesday, October 18, 2011, the Committee will sponsor a free webcast on Attorney Websites and Marketing from 12:00 p.m. – 2:00 p.m. (Eastern Time).

Great marketing, including an engaging website, can help an attorney attract great clients. But keeping strategy and design considerations in mind can make a big difference in success. This seminar, presented by law firm marketing consultant Russ Korins and designer Graham Murray, will show participants how to make sure online and offline marketing deliver results. We will discuss:

• Laying a strategic foundation: understanding your best clients, your best referral sources, and your practice areas, and the marketing messages that will motivate people to hire you.

• Translating this strategic foundation into a great website design, as well as business cards, letterhead, and other materials, that truly reflects your practice: the colors, fonts, layout, navigation, and content that will convert visitors to clients and referral sources.

• Measuring success with web usage tracking tools such as Google Analytics.

• Increasing traffic through email marketing and search engine optimization.

If you want to be proactive about how your practice develops and make your marketing as valuable as possible, this seminar is for you.

Panelists:

Graham Murray has nearly 30 years professional experience in the Internet, telecommunications and media industries. He was the founder of one the nation’s first Desktop Publishing Design Agencies in Washington, DC. His company was acquired by World Color in 1989, and Graham assumed the position of Vice President of Sales.

In 1997, Graham was recruited by WAM!NET as Director of Sales Enterprise Accounts and was instrumental in establishing the company as a global networking provider and dominant market maker in the printing, publishing and media world. In August, 2000 Graham joined Winstar Communications, a leading broadband and Internet service provider using fixed wireless technology, offering hosted applications and storage services, web development and other professional services. As Director of Media Accounts he managed Winstar’s relationships with companies such as Time Warner, Viacom, Sony, NBC, Saatchi & Saatchi, Xerox, and Bloomberg.

In 2004, Graham founded Lookit Design as a managed solutions provider of web applications. Based in Brooklyn, NY, Lookit Design has over 100 clients in a variety of industries, including legal, financial services, media, and healthcare. Lookit’s QuikSite program is a cost-effective way to create a custom-tailored website based on Lookit’s library of designs, and includes options for hosting, email, SEO, ecommerce, and mobile site design.

Russ Korins, Esq. has advised law firms on marketing and business development for eight years and has worked in marketing and technology for fifteen years. He formerly practiced corporate and technology law and remains admitted to the New York bar. He has presented at and written for the New York County Lawyers’ Association, New York City Bar, and other legal organizations. For more information, visit www.russkorinsconsulting.com.

Clients often ask what is the most important mobile web design tip? Well, for starters, its as simple as scaling down site content to fit the parameters of a mobile device. Remember that many mobile devices use touch screens and have native functions to improve the web browsing experience. Here are my tips on how to scale your site content:

- Only keep mobile friendly elements of your site. Mobile users are visiting your site for specific information.

- Simplify your navigation; mobile users are on the go.

- Increase the size of your text to a readable level.

- Use larger buttons and links; mobile users tab and drag so you must accommodate to touch screen spots.

- Reduce the loading time of media elements. Remove images and video that has no need to exist.

I will use our Lookit Design site as an example. Please review the screen shot of a services page on our mobile site.

1. “Back” button takes the users to the previous page. The page title is big and bold!

2. The site content has been greatly reduced for the mobile site. We only create a brief overview to our eCommerce service. If the visitor wants to read more; they can press the “View Full Site” button – which creates an email to the full size page. Allowing the ability for the user to look at the site from their full size computer.

3. Icon based navigation to access the home page

4. Icon based navigation to contact Lookit by email

5. Icon based navigation to 1-click call Lookit

6. Icon based navigation to view the Lookit Twitter page

Remember, above all else, effective mobile sites are targeted for a mobile audience. Think about mobile features that your site can target. I will use our Lookit Design site as an example. Please review the screen shot of a services page on our mobile site.

If you are just starting to build your internet presence or want to be sure that you have built your online presence correctly, there are some simple steps to follow. Rather than having a shotgun approach and hoping it works, use these simple proven techniques to get more traffic and visibility to your product or niche.

Blogs/Microsites: Use WordPress to build your internet and online presence. Whether you want to add a stand alone blog, or add a blog to your existing site, allow our team to assist with your WordPress development. In addition to creating your own blog, give some thought to appearing as a guest blogger/writer on sites that can generate you traffic. Need an example? If you’re a personal trainer, appearing on highly visited nutritional blogs will give you an instant boost of traffic.

Twitter: Utilize Twitter as an instant internet marketing and virtual billboard tool. Our web design specialists can create, customize and launch your very own Twitter page. Take advantage of backlinks to your website, with a high Pagerank you will get from Twitter.

Facebook: Creating a Facebook business page will allow you to create focused internet marketing efforts by connecting with friends and their networks of friends. “Likes” are basically positive referrals. When new visitors see friends and colleagues “Like” your business, that will give you an extra edge to get their attention.

Feel intimidate to start on your own? Learn more about our Internet Marketing services and ontact our team to get started today.

The Google Grants program is designed to offer non profit organizations with a 501(c)(3) IRS designation the ability to apply for an advertising grant through Google for up to $10,000 a month in Google AdWords paid search advertising. Despite several requirements and limitations of a Google AdWords grant, non profit organizations can receive extraordinary benefits by utilizing the $10,000 a month paid search advertising budget. Use of this budget to promote events, memberships, donations, and any other opportunities increases not only awareness of a cause but money to further that cause. In addition, the Google AdWords grant program does not end after a few months. Typically, the only time in which a Google Grant ends is when you no longer need or want it.

Limitations of Google Grants Program:

- The Google Grant Program for non profits can be used only for paid search advertising. This means no contextual network advertising can be used with the grant.

- Paid search advertising can be used on Google.com only, meaning search partners within the Google network, such as YouTube or Froogle.com, will not display ads like the typical Google AdWords advertising account.

How do I Obtain a Google Grant for My Non Profit?

First, Lookit Design works with you to not only determine if you qualify for the Google Grants Program for non profits, but also to put your organization in the best possible position to be approved for a Google Grant.

We then gain the information needed for the Google Grants application and submit the application on your organization’s behalf. Review of the Google Grants application can take up to 4 months until the grant is approved, but is typically less as we work with Google to push the grant application through the process as quickly as possible.

If approved, Lookit Design works as a collaborative team to research the most appropriate keywords, demographical and geographical targeting and ad copy to best suit your non profit’s Google Grant advertising needs and wants.

In addition, we initiate the most up to date pay per click strategies to continually optimize and improve your account’s performance.

Why Should I Use Lookit Design’s Google Grants for Non Profits Services?

In many cases, the person responsible for paid search management in a non -profit organization is performing a dual role: the person’s normal responsibilities and the management of Pay per Click advertising (link back to main PPC page). PPC ad management is a never ending task which means the non profit organization’s PPC person usually cannot devote as much time as is needed to create and manage a highly successful PPC campaign. Lookit Design has the time, resources, and knowledge that can improve a not for profit organization’s Pay per Click advertising to its highest potential while allowing individuals within your organization to concentrate on what is most important: dedication to helping others. Raise awareness for your cause; get new members and donations; promote your events.

Contact Lookit Design for more information pertaining to our Google Grants for non profits advertising management services. We can help you take advantage of the benefits a well managed Google Grants Program can offer for non profits.

- Website text and images have been optimized for the smartphone screen sizes
- Lengthy pages have been reduced in size
- Service pages allow visitors to email the full size version URL to any desired address
- Quick buttons allow visitors to contact us by phone or through social media

Are you familiar with our Mobile QuikSite product line?

Whether mobilizing your existing web site or stepping into the high-growth mobile web site market, we can help. Extend existing functionality to mobile devices; or launch your business into the portable web with a site designed exclusively for mobile users.

ACHE was presented to us by one of our alliance partners, Proximo. The American College of Healthcare Executives is an international professional society of more than 35,000 healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE.org wanted to better serve their members and extend their reach by optimizing their web site for mobile devices. This incredible site features: affiliate listing information, job bank searching, seminar registration, an ecommerce bookstore, newsletter archives and more.

Use your smartphone, tablet, or other mobile device to see the new site at mobile.ache.org/home.cfm

Adobe BrowserLab is a free cross-browser compatibility tool that lets you test a number of modern and legacy browsers, including various versions of Chrome, Safari, IE and Firefox. It gives you a number of ways to view pages, including a full-page view in a single browser, as well as side-by-side comparisons of browsers and an onion skin view.

The service can access dynamic pages across the web, or viewed locally via Firebug or Adobe Dreamweaver CS5. The ability to create pre-defined browser sets is also useful, in case you don’t need to test on older browsers.