Websites accessible to people with disabilities will enable those who are visually impaired, have cognitive issues and have other motor skill impairments to participate in the digital world, creating job opportunities and more inclusion in society.
Since COVID, this is more apparent as even regular activities have transferred to the internet, like ordering a cab, booking a doctor’s appointment, or checking bus times. As these web interactions become fundamental to our daily lives, web accessibility has become more critical. Ensuring your website complies with the ADA standards can help create a more inclusive society that gives everyone a fair chance to participate in the digital world.
Create a welcoming workplace environment for employees with disabilities. Accessibility is essential to any DEI (Diversity, Equity, and Inclusion) strategy.
Web accessibility can be a powerful tool for increasing website traffic and organic search engine optimization (SEO) benefits. By ensuring websites are accessible to all users, regardless of their abilities or disabilities, more people will be able to access the content on the website. Additionally, when webpages are correctly coded for accessibility standards, search engines can better crawl and rank them. This can help the website appear higher in organic search engine results, increasing website traffic. By making websites more accessible for all users, organizations can improve their SEO and gain greater visibility on the web.
Furthermore, web accessibility also has a positive impact on user experience. When websites are designed for accessibility, users with disabilities can better navigate and interact with the content on the website. This helps to create an enjoyable user experience that keeps people coming back to the site.
A recent study by Semrush and BuiltWith concluded that accessible websites increased organic SEO and website traffic by 12% on average.
According to Gartner: If you want to do business with significant governments, government-funded nonprofit organizations, educational institutions, or major technology companies, prepare for a new requirement. You must deliver products, services, and content compliant with WCAG Level 2 standards to ensure accessibility.
Digital accessibility is no longer just a compliance issue; it’s a fundamental requirement for businesses with leading brands, even for small and midsize companies.
Source: Gartner Study: Market Guide for Digital Accessibility (February 2023)
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