Build Web Traffic Through Search Engine Optimization

The importance of Google Search

There’s no doubt that Google is the most popular search engine today. It has become so prominent that the word “google” has even become a verb! But why is this? Why is Google so much more popular than other search engines like Bing or Yahoo?

There are a few reasons for this. First, Google has done a better job than its competitors of making itself the most user-friendly and helpful search engine. It is constantly improving its algorithms to give users the best results possible. It offers a variety of other features like Google Maps and Google Translate that make it more comprehensive than other search engines.

Second, Google has become very good at marketing itself as the best search engine. It spends billions of dollars yearly on advertising and has become a household name thanks to its clever marketing campaigns.

Finally, Google has successfully got people to use its search engine by making it the default option on many popular browsers and devices. This means that even if someone doesn’t want to use Google, they may still use it simply because it’s the most convenient option.

These factors combined make Google the clear leader in the search engine market. And although there are other options out there, it is unlikely that any of them will be able to dethrone Google anytime soon.

Organic Search vs. Paid Advertising (PPC)

Organic search optimization and paid advertising are two very different ways of driving traffic to a website.

Organic search optimization makes your website more visible in the search engine results pages (SERPs) for specific keywords or phrases. This can be done through on-page optimization, such as optimizing your titles and meta tags, or through off-page optimization, such as building links and creating citations.

Paid advertising, also called SEM (Search Engine Marketing) and PPC (Pay-Per-Click), is the process of paying for ads displayed in the SERPs for specific keywords or phrases. These ads can be purchased through Google AdWords or other similar platforms.

Organic SEO Advantages

Organic search optimization is generally more sustainable in the long run, as it doesn’t require you to continue paying for ads to maintain your position in the SERPs. However, it can take a while to build up enough momentum to start seeing results from your efforts, and it can be challenging to compete with websites that have already established themselves in the SERPs.

SEM Advantages

Paid advertising, on the other hand, can provide quick and immediate results. You can start seeing traffic to your website almost immediately after your ads are live. However, paid advertising is generally not as sustainable in the long run, as you will need to continue paying for the ads to maintain your position in the SERPs.

Every website should use organic search optimization, and some organizations should consider paid advertising. Organic search optimization will help you build a solid foundation for your website that will last long-term, while paid advertising will supplement your traffic and help you quickly achieve your short-term goals.

SEO Basics

SEO is short for “search engine optimization.” It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to all factors that affect your website’s ranking on the SERPs, such as your content, title tags, and meta tags. Off-page SEO includes all factors that affect your website’s ranking on the SERPs that are not on your website, such as backlinks and citations.

To improve your website’s SEO, you must focus on both on-page and off-page SEO. Here are some essential SEO tips that you can use to improve your website’s visibility and ranking:

  1. Use keywords or keyword phrases in your title tags, meta tags, and content.
  2. Optimize your website for mobile devices.
  3. Build backlinks to your website from high-quality websites.
  4. Create citations for your business on popular directories and review sites.
  5. Monitor your website’s SEO with Google Search Console or a similar tool.


Following these essential SEO tips can improve your website’s visibility and rank on the SERPs. However, SEO is a complex and ever-changing field, so it is crucial to stay up-to-date on the latest SEO news and trends.

Lookit Design’s SEO Services

Lookit Design uses Yoast to manage on-page SEO

Yoast is a popular SEO plugin for WordPress that helps you optimize your website for search engines. Yoast makes it easy to add keyword-rich titles and meta tags to your pages and enables you to optimize your content for the search engines. Yoast is an excellent tool for managing your website’s on-page SEO. Yoast offers add-ons for online shopping sites and videos.

Detailed Analytics, Reporting, and Progress Tracking

Lookit Design creates an integrated “SEO Campaign” that audits site performance and identifies areas for improvement. We track keyword performance over time and measure optimization compared to your competition. We aggregate results from Google Analytics, social media, and email marketing, taking into one advertising report that measures on-page and off-page SEO (including backlinks) over time. This includes SEO performance and “domain authority.” We provide customers with a monthly progress report that can be viewed online in detail or as a PDF summary for C-Level Executives and Board Members.

Google Grants for Non-Profit Organizations

Google offers a grant program for 501(c)(3) organizations that provide free advertising on Google AdWords. The grant program, called Google Grants, includes access to $10,000 of in-kind advertising every month for text ads. It is available to organizations that meet the following criteria:


  1. The organization must be a registered 501(c)(3) nonprofit.
  2. The organization must have an active website.
  3. The organization must be actively engaged in Google AdWords advertising.


Attract donors, raise awareness for your organization, and recruit volunteers with in-kind advertising on Google Search.

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