Lookit® Web Security

A balanced approach combining firewalls, malware and blocklist detection and removal services, data backup, and proactive software upgrades.

The Importance of Website Security: Why You Can’t Afford to Neglect It

Website security can be challenging. Having a secure website is as vital to your online presence as a well-designed site. If a website is hacked and blocklisted, it can lose up to 98% of its traffic. Not having a secure website can be as bad as not having a website. For example, a client data breach can result in lawsuits, heavy fines, and a ruined reputation.

Data Breaches are Expensive!

As internet users continue to grow, so does the number of cyberattacks. In fact, according to a report by Cybersecurity Ventures, there will be 3.5 million cyberattacks this year alone. And with more businesses moving online, the cost of these attacks is also on the rise.

In 2022, the average data breach cost in the United States will be $9.5 million. According to a 2021 report by IBM and the Ponemon Institute, the average global price of a data breach is US$ 4.24 million, a 10% rise from the 2019 figure of $3.86 million, setting a record peak in the entire reporting history of this yearly study.

The global average cost of cybercrime is expected to peak at $6 trillion annually, driven by the proliferation of ransomware attacks.

Website Security Makes a Difference

There are many reasons why website security is so important.

1. To Protect Your Business from Cyberattacks

Cyberattacks are becoming more and more common, and they’re only getting more sophisticated. 61% of businesses have experienced some form of cyberattack in the past year. If your website is hacked, it can have a devastating effect on your business. Not only can it cost you a lot of money to fix the problem, but it can also damage your reputation and cost you, customers.

2. To Protect Your Customers’ Data

If you collect, store, or process the personal data of your customers, you have a responsibility to protect it. If you don’t, and there is a data breach, your customers could suffer financial losses or identity theft. In some cases, they may even sue you.

3. To Avoid Downtime

If your website is hacked, it can result in downtime. This can cost you money in lost revenue and customers. In some cases, it may even require you to take your website offline for some time to fix the problem.

4. To Protect Your Search Engine Ranking

If your website is hacked and blocklisted by Google, your search engine ranking will suffer. This can have a devastating effect on your business, as it will make it harder for potential customers to find you online.

5 To Comply with Data Protection Laws

In many countries, some laws require businesses to take steps to protect the personal data of their customers. For example, the General Data Protection Regulation (GDPR) in the European Union requires firms to take steps to protect the personal data of EU citizens. If you collect, store, or process the personal data of EU citizens, you need to be compliant with the GDPR. If you’re not, you could be fined up to 4% of your annual global revenue or €20 million.

Website Vulnerabilities & Threats

SQL Injection Attacks

SQL Injection Attacks are made by injecting malicious code into a vulnerable SQL query. They rely on an attacker adding a specially crafted request within the message sent by the website to the database.

A successful attack will alter the database query to return the information desired by the attacker instead of the information the website expected. SQL injections can even modify or add malicious input to the database.

Cross-site scripting (XSS) attacks

Cross-site scripting attacks are an injection where malicious scripts are injected into otherwise benign and trusted websites. XSS attacks occur when an attacker uses a web application to send malicious code, usually a browser-side hand, to a different end user.

The main dangers of XSS attacks are that they can be used to:

  • Inject malicious content into a website, which is then displayed to users
  • Modify how a website is displayed to users
  • Force the victim’s browsers to execute code provided by the attacker
  • Take over control of administrator accounts on the website


Credential Brute Force Attacks

Credential Brute Force Attacksare a common vector used to compromise websites. In these attacks, attackers program a script to try multiple combinations of usernames and passwords until it finds one that works. Once access is granted, attackers can launch various malicious activities, from spam campaigns to coin-miners and credit card stealers.

Website Malware Infections & Attacks

Using some of the previous security issues as a means to gain unauthorized access to a website, attackers can then:

  • Inject SEO spam on the page
  • Drop a backdoor to maintain access
  • Collect visitor information or credit card data
  • Run exploits on the server to escalate the access level
  • Use visitors’ computers to mine cryptocurrencies.
  • Store botnets command & control scripts
  • Show unwanted ads, and redirect visitors to scam sites.
  • Host malicious downloads
  • Launch attacks against other sites


DoS/DDoS Attacks

A Distributed Denial of Service attack is an internet attack designed to take down a website or slow it down by flooding the network, server, or application with fake traffic.

DDoS attacks are a severe threat that website owners must be aware of, as they can be successful even with a small amount of traffic. If a DDoS attack targets a vulnerable resource-intensive endpoint, it can cause significant damage.

To protect against DDoS attacks, website owners should implement security measures such as firewalls and rate limiting. They should also monitor their systems for suspicious activity and have a plan in place for how to respond to an attack.

Upgrade Your Security with Lookit’s Balanced & Integrated Solution

An Enhanced Service Includes upgrading the technology and best practices for improved site security.

Web Application Firewall

Sucuri, a world-class Web Application Firewall provider, along with active site monitoring for security events.

Virtual Patching and Hardening

If a security patch is released but you can’t update your site, it becomes an easy target for hackers. We constantly update patches and server rules to protect your site.

Machine Learning

Protect your website from emerging security threats. We correlate attack data across our network to better understand malicious behavior and keep your site secure.

Protected Pages

Add another layer of protection to sensitive pages by enabling the Protected Page feature. Add passwords, CAPTCHA, 2FA (via Google Authenticator), or IP allow listing.

IP Allowlisting

Allowlisted IP addresses ensure that only your team can access website administrative areas. Restrict your admin panels, so malicious users don’t gain access.

Application Profiling

Each site has its CMS, server software, and other technologies in the stack. We analyze all the traffic to block requests that don’t fit your web application’s profile.

Signature Detection

All HTTP/HTTPS web traffic is inspected before reaching your server. With heuristic and signature-based techniques, we block malicious requests and attack patterns.

Bad Bot Blocking

When our systems detect a malicious bot or hacker tool trying to attack your site, it is blocked automatically. We protect your site from vulnerability exploitation attempts.


Most website attacks come from only a handful of countries. Block all visitors from the top three attack countries with one click or choose which countries to block.

Active Site Monitoring

Intrusion detection monitoring and auto-notification through Sucuri and Imunify360 as frequently as every two minutes.

Remove Website Malware and Blocklists

Sucuri performs Website Malware scanning every six hours. If any malware is detected or your site has been flagged on any Blocklists, we will remove any malicious code in your website file system and database. We also submit blocklist removal requests on your behalf to VirusTotal, which connects to over 80 security vendors. Blocklist removal requests are typically processed within 48 hours.

Data Backup Mirrored at Alternate Locations

Data is stored at the primary data center (US East Coast) and mirrored to alternate data centers (US West Coast and Canada). Data is backed twice a month for up to one year at alternate data centers (US Mid-West and South America).

Proactive Software Upgrades

One of the best ways to keep your WordPress site secure is to keep your CMS and plugins up to date. By running the latest software versions, you can help protect your site from known security vulnerabilities. Additionally, updates often include new features and performance improvements. Lookit performs controlled updates to website core software and plugins monthly or more frequently for critical updates to address security vulnerabilities.

EV-SSL Certificate

An SSL Certificate protects data in transit by encrypting all communication between the website and the visitor’s browser. This ensures that any sensitive information (e.g., credit card numbers) cannot be intercepted and stolen by third parties. Lookit recommends upgrading the website SSL Certificate from a DV-level to EV-level Certificate. An EV-SSL Certificate is issued to a specific company and validated against the company’s Dun & Bradstreet business listing. An EV-SSL certificate comes with a badge that site visitors can view to see the current status of the Certificate. This creates a higher level of trust for visitors to the website, which can lead to increased conversions. Lookit uses Sectigo’s SSL Certificates, which offer a good value for small and mid-size businesses.

Protect Your Marketing Investment and Reputation

Lookit Design has a balanced approach to protecting small and mid-size business websites from cyber threats, combining firewalls, malware and blocklist detection and removal services, data backup, and proactive software upgrades. Lookit Design will protect your website from known security vulnerabilities and keep your site running smoothly.

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