NJ Gutter provides gutter installation, maintenance, repair and cleaning services for residential and business customers primarily in New Jersey and also Pennsylvania. It is a family-owned business, and the owners rely heavily on their website as their primary source of advertising. They are in an extremely competitive market, and the cost for web advertising is high.
The Solution: QuikSite redesigned the website from the ground up to restructure it to appear in local searches, with a heavy emphasis on “Call To Action” (CTA). On every page there is a button to “Get An Estimate” or “Contact Us”. Services and Products are indexed and cross-referenced to provide useful information. The website is built using WordPress so that NJ Gutter can easily update the content or add new customers and testimonials. WordPress also has many plugins to make it easier to improve SEO and integrate with Social Media platforms.
NJ Gutter needs a strong presence in local search in addition to high rankings on Google and Bing organic search. Google’s organic search is constantly changing, and they were seeing decreasing traffic to their site after years of high rankings.
The Solution: QuikSite also created an integrated Social Media campaign for NJ Gutter to increase site traffic reach new customers through Social Media advertising and to maintain a consistent brand identity. Accounts were created using Facebook, Twitter, Google+, YouTube, Pinterest, Tumblr, Instagram, Flickr, and MySpace. To emphasize the local search, Google My Business and Bing Places For Business. QuikSite created a comprehensive SEO campaign to monitor progress and detect areas for improvement using detailed analytic tools. The SEO campaign includes creating a consistent message and submitting to over 100 local search destination sites such as Yelp!, SuperPages, MapQuest, and Foursquare — all linking back to the NJ Gutter website.
The owners of NJ Gutter are focused on growing their business and don’t have an IT staff to manage their web infrastructure.
The Solution: The NJ Gutter website is hosting on QuikSite’s managed cloud-based web infrastructure. This provides added security and speed and performance benefits to NJ Gutter. The site is also optimized for viewing on Mobile Smartphones and Tablets.
Website redesign, restructured to optimize the site for speed and performance and to appear in local searches, with a heavy emphasis on "Call To Action".
The website is built using WordPress so that the customer can easily update the site or add new content. Images and web design are optimized for faster display.
An integrated Social Media campaign increases site traffic reach new customers through Social Media advertising. To emphasize the local search, Google My Business and Bing Places For Business were created. A comprehensive SEO campaign to monitor progress and detect areas for improvement using detailed analytic tools and appearing in over 100 local search destination sites such as Yelp!, SuperPages, MapQuest, and Foursquare — all linking back to the NJ Gutter website.
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