Web Accessibility for Large Corporations
Market Opportunity: Over 17% Have Internet-Related Disabilities
Scope
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In 2018 W3C established WCAG - the global standard for web accessibility and ADA Compliance.
Technology Solution: Fast & Affordable
Details
Solution
AI-assisted automation provides real-time website remediation and tools to fix common accessibility errors as they happen, improving the experience for people with disabilities. Expert systems keep pace with evolving standards and address a wider range of disabilities. Users can customize their settings to tailor their experience.
Visual Impairment
Cognitive Disabilities
Blindness, Blurred Vision, Low Vision, Color Blindness, Cataracts, Glaucoma, Aging
Motor Skills
Autism, ADHD, Epilepsy, Dyslexia, Stroke, Parkinson's
Paraplegia, Amputee, Fine Motor Skills, Dyspraxia, Cerebral Palsy
keyboard_arrow_rightSources:Gartner Guide for Digital Accessibility, published Feb. 15, 2023 (revised May 31, 2023); CDC National Center on Birth Defects and Developmental Disabilities, published May 15, 2023.
Benefit to Commercial Enterprises: Risk Mitigation
National & Global Legislation - The Compliance Landscape
Legislation
Industries Targeted in 2022
Litigation Industries Affected Websites are covered by the ADA. Digital accessibility is a requirement as government legislation and litigation rises.
Number of Lawsuits Filed
Source: UseableNet 2018 - 2023 Digital Accessibility Lawsuit Reports
ADA Federal Lawsuits specifically related to websites
Source: UseableNet 2018 - 2023 Digital Accessibility Lawsuit Reports
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keyboard_arrow_leftAvoiding High Profile Federal Lawsuits
80% of All E-commerce Retailers Have Been Sued since 2018
Milestone Lawsuits Key Takeaways
Department of Justice
The Upshot
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Federal Intervention & Consent Decrees
The Department of Justice has been intervening to force settlements and Consent Decrees since 2015.
Federal law allows fines up to $75K for the 1st violation and $150K for additional violations.
The remedy for most individual or class-action lawsuits: the corporation must remediate its digital properties to conform to current WCAG standards and adhere to a court-ordered monitoring for several years.
The corporation must bear the costs of compliance and typically pay plaintiff's legal fees. These judgements have been affirmed by the US Supreme Court.
Intangible costs: adverse publicity and damage to the corporate brand. keyboard_arrow_leftkeyboard_arrow_rightBenefits: Market Opportunities
50% Increase in Organic Search
Site Traffic
Summary
Brand Impact
Summary
Manually fixing accessibility issues is expensive and time-consuming. An large corporation can deliver accessible digital content at scale using an AI-assisted technology solution.
keyboard_arrow_leftBrand Loyalty & Customer Experience
A global enterprise can stay ahead of the legislative and compliance requirements, allowing its inhouse accessibility experts to focus on strategy, standards, and global deployment. The enterprise will deliver a superior experience to customers.
For More Information
71% of people with disabilities will leave a website promptly if they cannot access it.
66% e-commerce site transactions are abandoned by visually impaired.
Companies with inaccessible websites lose $6.8 billion annually to accessible competitors.
Results of SEMRUSH4, AccessibilityChecker5, and BuiltWith 2023 Study comparing the impact accessibility made to the organic search traffic of over 800 sites.
