In 2018 W3C established WCAG – the global standard for web accessibility and ADA Compliance.
AI-assisted automation provides real-time website remediation and tools to fix common accessibility errors as they happen, improving the experience for people with disabilities. Expert systems keep pace with evolving standards and address a wider range of disabilities. Users can customize their settings to tailor their experience.
Websites are covered by the ADA. Digital accessibility is a requirement as government legislation and litigation rise. Click on map for details for United States, Canada, EU, Israel, Japan, Australia, India and Brazil.
Sources: Gartner Guide for Digital Accessibility, published Feb. 15, 2023 (rev. May 31, 2023); WhoisAccessible.com.
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The Department of Justice has been intervening to force settlements and Consent Decrees since 2015.
Federal law allows fines up to $75K for the 1st violation and $150K for additional violations.
The remedy for most individual or class-action lawsuits: the corporation must remediate its digital properties to conform to current WCAG standards and adhere to court-ordered monitoring for several years. The corporation must bear the costs of compliance and typically pay the plaintiff’s legal fees. These judgments have been affirmed by the US Supreme Court.
Intangible costs: adverse publicity and damage to the corporate brand.
The results of SEMRUSH, AccessibilityChecker, and BuiltWith 2023 Study comparing the impact accessibility made to the organic search traffic of over 800 some of the top 1,000,000 websites worldwide.
Sources: Study – Is Web Accessibility Key to Driving Organic Traffic? published January 25, 2023 by SEMRUSH, AccessibilityChecker, and BuiltWith.
71% of people with disabilities will leave a website promptly if they cannot access it.
66% of e-commerce site transactions are abandoned by the visually impaired.
Companies with inaccessible websites lose $6.8 billion annually to accessible competitors.
Sources: WebAIM.org The WebAIM Million 2023 Report on accessibility; MDPI: Special Issue “Social Participation and Human Rights” published July 1, 2018; US Department of Commerce (November 16, 2022)
Manually fixing accessibility issues is expensive and time-consuming. A large corporation can deliver accessible digital content at scale using an AI-assisted technology.
A global enterprise can stay ahead of the legislative and compliance requirements, allowing its in-house accessibility experts to focus on strategy, standards, and global deployment. The enterprise will deliver a superior experience to customers.
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