Using 3rd-Party Solutions like iubenda vs Doing It Yourself

In 2025’s regulatory landscape, a privacy policy isn’t just a legal formality—it’s foundational for user trust, compliance, and risk management. New global laws (GDPR, CCPA, EAA, and more) require greater transparency and proactive data governance.

But when it comes to creating and managing your website’s privacy policy, should you use a robust third-party solution like iubenda or roll up your sleeves and build your own? Here, we examine both paths in depth—pulling directly from legal experts, industry reviews, and compliance authorities.

The Rise of Privacy Policy Generators: What is iubenda?

iubenda is a leading privacy and compliance management platform that helps businesses generate, update, and manage privacy documents and user consent across multiple regulatory frameworks. Unlike generic templates, iubenda’s tools are crafted by a network of legal professionals and are updated continuously as laws evolve.

Key features:

Thousands of attorney-written policy clauses and integrations for popular web services
Support for 14+ languages
Automatic updates as laws and requirements change
Cookie consent management and compliance scanning
Consent database for records of user approvals (GDPR, CCPA, etc.)
Registers and reporting tools for data processing, risk, and whistleblowing

These platforms work by asking you targeted questions about your site, then compiling a live, auto-updating privacy policy that you can embed or link anywhere—much more than a static template.

Pros of Using 3rd-Party Solutions Like iubenda

1. Legal Accuracy & Updates

Continuous monitoring of privacy laws ensures your policy is always up to date—critical as regulations change swiftly.
Automatic notifications of new legal requirements, reducing your exposure to risk or fines.

2. Customizability & Integration

Dynamic tools let you tailor clauses for hundreds of services (Google Analytics, newsletters, payment processors, etc.).
Seamless integration with leading web platforms, apps, and content management systems.

3. Compliance Made Easy

Logic-driven questionnaires mean policies reflect exactly how your business operates.
Consent management features (cookie banners, user records, audit trails) are included—a must-have for GDPR/CCPA.

4. Time and Resource Savings

Fast setup and minimal maintenance; ideal for small teams without in-house legal expertise.
Scalable for growing companies handling multiple domains or shifting requirements.

5. Proof of Compliance

Store and retrieve consent records instantly—critical during audits or investigations.
Central dashboards and logs for easy management of user data requests and disclosures.

Do-It-Yourself: The Manual Route

What’s Involved?

Drafting your own policy, typically using examples, legal templates, and references.
Ongoing monitoring of legal changes to adapt your policy accordingly.
Manual integration with your site’s footer, UX, and cookie consent frameworks.

Pros of DIY

Fine-grained control: Every word tailored to your business and risk profile.
Savings on recurring costs (if you account for your own time as a “free” resource).
Deep understanding: You’ll grasp your own data practices and compliance landscape intimately.

Cons of DIY

Higher Risk of Outdated Policies: Laws and best practices change quickly—one missed update could mean non-compliance.
Resource Intensive: Researching global privacy laws and maintaining document updates is time-consuming, even for legal professionals.
Harder to Scale: Managing privacy and consent across multiple properties or languages can become unmanageable fast.

When to Use Each Approach

Scenario	3rd-Party (iubenda, etc.)	Do It Yourself
Frequent Regulatory Changes	Excellent (auto-updating)	Risky—manual tracking needed
Simple, Static Websites	Overkill for basic needs	Adequate, if monitored for new laws
Handling Multiple Services/Integrations	Much easier—hundreds of clauses	Laborious to maintain
Legal Expertise In-House	Optional; less essential	Strongly recommended
Scaling and Internationalization	Preferred for managing complexity	Quickly becomes unmanageable

Conclusion: Which Path Should You Choose?

For most businesses—especially those scaling, serving global customers, or handling complex integrations—a leading generator like iubenda offers invaluable peace of mind, automation, and a single source of truth for compliance. Its cost is typically offset by the risk reduction and time savings, though its tools should be understood as “compliance software”—not legal advice in itself.

For those with legal expertise and a stable, low-risk operation, DIY is possible, but demands vigilance and regular investment in policy upkeep. Either way, transparency and legal compliance aren’t just for avoiding fines—they’re a cornerstone of customer trust.

How Lookit Design Simplifies Privacy Compliance

Navigating privacy laws and managing policies can be a challenge—especially when updates are frequent and requirements span international borders. At Lookit Design, we make this process simple and stress-free for clients.

Our team specializes in implementing leading third-party solutions like iubenda, ensuring your website’s privacy documents, cookie consent notices, and ongoing compliance are handled professionally and reliably. We conduct detailed assessments of your data practices, configure automated policy generators to match your business operations, and keep everything up to date as laws evolve—so you don’t have to worry about manual changes or missed details.

Whether your business is local or global, our experts take care of policy generation, integration, and monitoring, so you can focus on what you do best. With Lookit Design, privacy compliance is no longer a burden—it’s a streamlined part of your digital strategy, delivering security, transparency, and trust to every visitor.

Let our team handle privacy for you, so you never have to DIY and can be confident your site meets the highest standards.

The Lookit® Accessibility Solution offers a powerful, branded, and fully managed approach to web accessibility. By combining the advanced technology with Lookit’s expertise and white-labeled experience, your website becomes more inclusive, compliant, and future-ready—delivering a better digital experience for everyone